Salesforce marketing cloud products
Nube de comercio de Salesforce
Las empresas modernas necesitan un software o sistema para gestionar sus procesos administrativos internos y así llevar todo correctamente sin contratiempos. Una plataforma CRM, como Salesforce, puede ser la adecuada para ello, además de beneficiar al departamento de marketing.
Salesforce es una de las plataformas CRM más demandadas en la actualidad por sus potentes funciones y su facilidad de uso para equipos no técnicos. Salesforce integra toda la información de los clientes utilizada por los distintos departamentos de la empresa, unificando el trabajo de los equipos de ventas, marketing, comercio y servicio.
Como toda buena tecnología moderna, Salesforce ofrece diversas opciones de productos y herramientas para sus millones de usuarios en todo el mundo, incluida la muy útil Marketing Cloud, una plataforma centrada en el ámbito de la automatización del marketing y la captación de clientes en él.
Salesforce Marketing Cloud es una plataforma Saas con especialidades centradas en los profesionales del marketing para que puedan, por ejemplo, enviar mensajes en el momento adecuado durante el calendario de una campaña, además esta herramienta también ayuda con las interacciones con los clientes.
Salesforce marketing automation
In the digital age, everything and everyone is connected and customer interaction has changed. Salesforce today is focused on innovating the customer experience through its easy-to-use, cloud-integrated business applications that allow you to stay connected with customers on a constant basis and through the channel of their choice, as well as with potential business opportunities and work teams.
Salesforce is one of the most common technologies in the business ecosystem; SMBs, large enterprises and corporations alike are investing in the leading customer management platform. Salesforce's sales, marketing, e-commerce and other application platforms are powerful tools that adjust to new technologies, market trends and new customer requirements.
These incidents are recurrent in some companies, which wastes time, productivity and can even cause bad impression to the prospect; these are avoidable problems that can be solved and improved thanks to the availability of digital tools such as the market leading platform, Salesforce.
Salesforce email marketing
The Interactive Marketing Hub of the software was launched in 2010, when the user interface of the software was redone. It serves as the software's primary user interface for managing communications and content across different media.[27][28][29] The Salesforce Marketing Cloud software is offered in a hosted online subscription model.[8] The company owns the CoTweet,[28] Pardot and iGoDigital tools. Its mobile features, as well as many of its workflow and collaboration tools, were released in July 2013.[30]
Salesforce Marketing Cloud was founded as an email marketing provider.[6] Its email management software maintains mailing lists and schedules[31] and modifies emails based on what recipients read, click or forward.[32] [33]
Salesforce Service Cloud
Service Cloud is a component of the Salesforce Customer 360 platform, giving you a 360-degree view of your customers for smarter, faster, and more personalized service. With Service Cloud, you can automate service processes, optimize workflows, share relevant information to transform the experience of your service agents, and provide support through a variety of channels anytime, anywhere.
Faster service support is more satisfying for the customer, and saves your company money. The purpose of Service Cloud is to provide you and your agents with the right systems to resolve cases quickly and easily.
Extend your support efforts by connecting customers with self-service resources: such as articles, account information and support across online communities. Create and make common questions and answers available to your customers to find answers instantly. Incorporate chatbots with artificial intelligence technology to quickly resolve customer issues.
