Marketing for a company

Media strategy example

Relevant is a creative advertising agency focused on storytelling.we solve the communication and marketing problems that others alone fail to achieve.we help you speak and dialogue with your segment, with your followers and with your customers.we seek to make you stand out from the rest with your own voice and be relevant.

We implement integrated marketing strategies for international companies and start-ups focused on B2B and B2C businesses, in a variety of different industries (pharmaceutical, industrial, fintechs, e-commerce, SaaS...).

At Relevant we work marketing in an integrated way, mixing digital and offline channels, using inbound and outbound methodology. Being always present in the prospect's mind is the best way to convert strangers into customers and promoters of your company, using content marketing techniques, SEO, SEM, email marketing and social media, in combination with advanced marketing automation tools and web analytics. We also do events and create experiences that make a difference.

Example of a media plan pdf

If you are the marketing director or CEO of your company, it may be time to grow and you have the big question: whether to hire someone internally to expand your marketing team or to go with a marketing agency.

Or on the other hand, you may be tempted to go with an agency because you know they work with clients from different industries and can bring a fresh and innovative perspective to your marketing.

Surely you have looked at the market and have seen the salaries available to hire someone full time, the investment is surely good, but you are aware that it is always a risk, in case he/she does not fit in the team, and also because he/she will be specialized in certain areas of marketing, never in all of them.

With these ideas I hope I have helped you to see which option is the most convenient for you, whether to go for a marketing agency or to have an internal marketing team. You can always choose to combine the two actions as well.

Media marketing plan

To begin with, it is important to understand what we are referring to when we talk about health marketing. Well, it is a line of marketing oriented to this sector, either to promote services or products, as well as prevention habits.

You should also bear in mind that your patients and users highly value the opinions about your services or your company. Therefore, you should strive to receive positive ratings. To do so, keep the following in mind:

When developing content, you can cover everything that demonstrates the experience of your team and allows you to educate patients or users, from recommendations for the prevention of certain diseases, to care that should be taken by those who already have them or symptoms to identify them and go to the doctor.

No one likes to think that you are trying to sell them something, so you must start from a genuine commitment to health and to your patients. This is something that must be demonstrated on many fronts: content, information, team attention, etc.

Sample marketing plan

A marketing plan is an important tool to manage the efforts of a company for its communication actions, attention, promotion and brand presence. It is part of the business plan, as it helps to achieve the established goals.

A marketing plan serves to establish a clear and detailed guide of the actions and strategies that a company must carry out to achieve its marketing objectives and obtain a competitive advantage in the market. Among its main functions are:

This requires an analysis of where your company is at the moment: who your most loyal customers are, how your audience is behaving, which products are the most popular and the needs they best satisfy. You should also recognize the opportunities you have not taken advantage of, the challenges you have not yet overcome and where you need to invest resources to strengthen your business.

It is advisable to set up an ideal scenario. However, this is not the time to build castles in the air, but to adopt a realistic point of view (based on what you discovered with the first question) and thus propose objectives that you can achieve and that will allow you to maintain the continuity of your offer and the growth of your customers.