How virtual reality could change content marketing
Which of these is an example of a video at the interaction stage?
Many videos with high view rates are simple and without much production or editing. However, elements such as lighting equipment and editing software can lead you to believe that video marketing is complex.
Video marketing is the use of video to promote and sell a product or service. It is a way to increase engagement on your digital channels (such as social media), educate your customers and reach audiences through the audiovisual format.
A video on a landing page can increase conversion rates by up to 80% and the simple mention of the word "video" in an email subject line increases open rates by 19%.
Video has not only transformed how customers buy and how businesses sell: it has also revolutionized how marketers connect and drive conversion and how service teams support and delight customers.
These formats can be used from the first contact with your customer through the website with welcome videos, even after the purchase with video tutorials to learn how to use the product.
How does virtual reality affect marketing?
Virtual reality and its importance in marketing
This technology allows the user to see, hear and feel a product as if they were holding it in their hands. This can be used in a pre-sales campaign and the product does not even have to exist, allowing for testing.
What is virtual reality marketing?
(Expansion) - Virtual reality marketing incorporates immersive experiences with 3D technology, to simulate a fake environment or concept that could be real thanks to its realism, a total immersion with real presence, emotions and memories.
Free video marketing
Both concepts are part of today's reality, once thought futuristic, but they are transforming the way marketing is done. But how do they do it? You will find the solution in the following lines.
Virtual reality seeks to promote a different experience that involves all the senses. It is the best-known technology of this kind to date and has been used as a sales strategy, obtaining surprising results.
This type of experience immerses the user in a parallel reality that seems to leave the real world. To experience it, tools such as glasses, headphones and screens are normally used.
A niche to which virtual reality could be successfully applied to sell was tourism, since this technology can generate an indulgent environment that ends up selling the same sensation of being present in the paradisiacal environment.
Cinema and video games have benefited the most from this technology. The basis of this was a way to bring players into a new world to experience it in three dimensions. This same premise was applied to cinema.
Video marketing strategy
All you need to do is scan the QR code on the box with your cell phone, after which you are directed to the pacman.hutarcade.com website. The characters appear thanks to augmented reality and it is possible to play in 3D while eating pizza.
Augmented reality makes it possible to increase the value of a package that you would normally throw away without a second thought. That packaging is also the visual identity of the brand, which extends the contact with the consumer. To top it off, the augmented reality experience creates an association between brand memory and the moment of play, which could help Pizza Hut build customer loyalty. Based on that same principle, we can imagine other games that will make the customer want to "collect" the boxes and encourage them to order again.
To see the dragon, users had to focus on the stadium with their cell phones, after which they could see the dragon spitting fire, flying and leaving claw marks on the stadium structure, all live on their phones and TVs.
Video marketing examples
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