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Digital marketing definition by authors

  1. Digital marketing plan pdf
  2. What is digital marketing according to one author?
  3. What is digital marketing according to Kotler?
  4. What is marketing according to Brian Halligan?
    1. Plan de marketing pdf
    2. Digital marketing plan pdf example
    3. Digital marketing strategy

Digital marketing plan pdf

Many videos with high view rates are simple and without much production or editing. However, elements such as lighting equipment and editing software may lead you to believe that video marketing is complex.

Video marketing is the use of video to promote and sell a product or service. It is a way to increase engagement on your digital channels (such as social media), educate your customers and reach audiences through the audiovisual format.

A video on a landing page can increase conversion rates by up to 80% and the simple mention of the word "video" in an email subject line increases open rates by 19%.

Video has not only transformed how customers buy and how businesses sell: it has also revolutionized how marketers connect and drive conversion and how service teams support and delight customers.

These formats can be used from the first contact with your customer through the website with welcome videos, even after the purchase with video tutorials to learn how to use the product.

What is digital marketing according to one author?

According to Del Olmo & Fondevila Gascón (2014) digital marketing can be defined as "the use of information technologies to achieve the company's marketing objectives".

What is digital marketing according to Kotler?

Concept of Digital Marketing according to Philip kotler

According to Kotler it is "the one that arises in the current information age based on information technologies. Informants are well informed and can compare different offers of similar products.

What is marketing according to Brian Halligan?

From this Brian Halligan and Dharmesh Shah create Inbound Marketing, and define it as follows: "Inbound marketing allows users and potential customers to find you on the Internet and learn about your products and services.

Plan de marketing pdf

Elogia Media. (2016). Estudio Anual de Redes Sociales. Madrid: IAB Spain. Consulta: 25 de enero de 2017 (

Golbeck, J.; Robles, C. & Turner, K. (2011). "Predicting personality with social media". pp. 253-262 en CHI '11 Human Factors in Computing Systems, editado por ACM New York, NY, USA. doi: 10.1145/1979742.1979614.

Kosinski, M.; Stillwell, D.; & Graepel, T. (2013). Los rasgos y atributos privados son predecibles a partir de registros digitales del comportamiento humano. Proceedings of the National Academy of Sciences, 110(15), pp.5802-5805. doi: 10.1073/pnas.1218772110.

Instituto Reuters para el estudio del periodismo. (2016). Informe de noticias digitales 2016 del Instituto Reuters. Oxford: Universidad de Oxford. Consulta: 25 de enero de 2016 (

Digital marketing plan pdf example

A digital consultancy is responsible for serving organizations and companies in all digital aspects such as, for example, the creation of websites, advice, the establishment of digital channels, creation of digital marketing strategies, or creation of digital platforms and automation of digital systems.

A digital consultancy can help in improving operational systems or creating digitalization programs for businesses or institutions. Currently most individuals choose to conduct their operations using digital systems.

Below, we can see a list of criteria to choose correctly a digital consultancy: creativity, specialization, service and attention. It is important that their service is impeccable and attention to your needs has been clearly addressed from the beginning.

A digital consultancy can help you create digital marketing strategies or advise you in the selection of the ideal channels for your objectives. We are specialists in digital marketing and our creative strategies will help you achieve the best results.

Digital marketing strategy

Nowadays, having a digital presence is crucial for any business, and Tijuana is no exception. In this border city, competition is fierce, so it is necessary to use all available tools to stand out and attract customers. In this article, we will explore the world of digital marketing in Tijuana, its benefits and how to implement it to boost your business.

Digital marketing is a set of strategies and techniques used to promote products or services in the digital environment. The main objective of digital marketing is to attract potential customers and retain existing customers. Some of the most commonly used digital marketing strategies include SEO, social media advertising, email marketing, content marketing, among others.

In Tijuana, digital marketing can be a valuable tool to help businesses achieve their goals and increase their sales. Some of the benefits of digital marketing include:

  Cuanto dura la carrera de marketing digital
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