The fundamentals of digital marketing
Digital marketing course online free
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A company is perceived to be migrating towards Marketing 3.0 when it moves from a consumer-centric approach (Marketing 2.0) to a human-centric one, where financial results go hand in hand with corporate responsibility, recognizing that its customers demand not only functional and sensory satisfaction, but also - and above all - a satisfaction of a spiritual order.
Normally, this type of customer is concentrated in the segment of the population that has chosen to adhere to consumption habits, to personal attitudes of respect towards their fellow human beings, towards the environment and the entire living universe; therefore, they carry out their daily activities with a high degree of consideration for the impact they have on the planet, society and their immediate environment.
This new scenario stimulated some scholars to theorize about the natural impact that these changes would have on the relationships between people, so as to suggest to the economic agents of the business world some ways to adapt to the new times and take advantage of the revolution.
Certificado de garaje digital de Google
Hana Jay Klokner, nacida en Eslovaquia, es una especialista en marketing en redes sociales que comenzó su andadura en 2007 escribiendo un blog para una revista en línea de Apple. Un año después, fundó su propia revista de moda en línea, donde escribió más de 1.500 entradas de blog.
Después de diez años de experiencia en la gestión de medios sociales para empresas como InnocentStore, decidió iniciar su propio negocio de consultoría de medios sociales en 2018: The Klokners Consulting. A través de su agencia, ha trabajado con clientes como Amazon, glh Hotels, OLIXA, Swoon y las Naciones Unidas. También escribió y publicó [i]Wired & Socially Awkward: New York[i], una colección de relatos cortos para adultos sobre las redes sociales. Residente en Londres desde 2014, imparte clases en la Universidad de las Artes de Londres y en el Istituto Marangoni sobre redacción de blogs, marketing en redes sociales, marketing digital, branding e Instagram.
