Email marketing performance metrics
Indicators of work engagement
It is normal to confuse the two terms, since they are concepts that measure quantifiable values within the company and, moreover, are related to each other. However, they are not the same thing and it is important to know the differences between the two, as their correct use influences business decisions.
In this text we will see what a KPI is, what a metric is, what the differences between the two are, and finally, we will show some examples to clarify the concepts and better appreciate the differences.
It is undeniable the great advantages for an entrepreneur or manager to work with KPIs that give an overall view of the company and show how close or far it is from achieving the objectives set.
Another of the main advantages offered by the use of KPIs is the speed of decision making. By showing the current state of the company, quick actions can be taken to correct errors, adjust strategies and take advantage of opportunities and trends. In a market as competitive as the current one, having a faster reaction speed and being ahead in decision making is a differentiating element.
Examples of project metrics
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Score leads on both customer profile data and activity data to create dynamic, non-linear lead scores. Our model allows for real-time adjustments based on the most recent and relevant activity to ensure the highest accuracy.
Leverage AI to increase the efficiency of targeting the right audiences, intelligently engage customers with relevant emails at the right time, and deliver the best possible customer experience.
Create dynamic content for emails or landing pages that tailors and personalizes messages based on customer preferences, location or other specific information tied to the recipient.
Examples of metrics in a company
If you work in the world of marketing or you are simply interested in it, you may want to know more about it. Metrics in Digital Marketing are just as important as in any other sector of the digital environment, do you want to know the best ones? Keep reading:
It distinguishes between new and recurring visitors, so it not only measures the number of users we are getting, but also their loyalty. It gives you a better understanding of your audience.
How much time do visitors spend, on average, on your website and its sections? This is a great indicator of the extent to which you are meeting their expectations and offering them exactly what they are looking for. It allows us to optimize content to satisfy the audience.
It differentiates between the visits in which the defined objectives have been achieved (sales, subscription, loyalty, etc.) and those that have not, establishing percentage data that help us to improve the approach.
Free email marketing tools
It is an objective desired by all companies because, on the one hand, engagement serves to build loyalty among existing customers and, on the other hand, these committed consumers who identify with our brand will become brand ambassadors, generating more customers thanks to their recommendations. But there is much more, and in this post I'll tell you about it!
As with most important objectives, engagement is not easy to achieve, as it requires, among other things: high doses of patience, a customer-centric approach, offering a great service and generating empathy with the user. The key is to gradually gain the customer's trust.
Do you have a blog on your website and also want to measure the degree of interaction that users have with it? In addition to the 3 metrics already mentioned, you can analyze the ones I explain below:
Email marketing is still, today, one of the most used techniques because of its great effectiveness and ability to adapt to the most modern online marketing strategies, such as lead nurturing.