How to become a marketing manager

Qué es un lead en ventas

Tiene una Licenciatura en Procesos Químicos y una Maestría en Derecho Empresarial. También es nombrado Asesor del Panel Educativo de la Universidad Nacional de Malasia y Miembro Ejecutivo de SPE Middle East.

Angela es Directora Global de Empresa de Gestión de Emergencias. Cuenta con más de 20 años de experiencia en Gestión de Crisis, Gestión de Emergencias, Continuidad de Negocio, Recuperación de Desastres, Tecnologías de la Información y Ciberseguridad. En la actualidad supervisa el Programa de Gestión de Emergencias que ofrece apoyo empresarial para la Preparación y Respuesta ante Emergencias, Gestión de Crisis y Continuidad de Negocio a las Unidades de Negocio Globales de Chevron. Forma parte del equipo mundial de respuesta ante emergencias de Chevron. También forma parte del Consejo de Administración de la Marine Preservation Association. Es miembro del American Petroleum Institute-Spill Advisory Group y de la International Petroleum Industry Environmental Conservation Association-Oil Spill Response. Es licenciada en Seguridad y Salud en el Trabajo por la Columbia Southern University. Es experta en el sector y cuenta con certificaciones técnicas en continuidad y resistencia empresarial del Disaster Recovery Institute International (DRII), el International Consortium for Organizational Resilience (ICOR), el Business Resilience Certification Consortium International (BRCCI), el Business Continuity Institute (BCI) y Leadership in Crises de la John F. Kennedy School of Government de la Universidad de Harvard.

Leads in Spanish

Working in e-commerce, digital sales and marketing in a managerial or senior position requires very specialized knowledge in these areas. Although the training offer is very wide, in this article we are going to analyze which are the best options when choosing what to study to become a marketing manager.

At Deusto Formación we provide you with the training you need to acquire a specialized and versatile profile in the area of marketing. With our Higher Course in Marketing and Sales in Digital Business you will enjoy an online methodology, flexible and tailored to your needs. Find out more!

If you decide to opt for the university itinerary, it is also highly recommended to complement the Degree you have completed with a Postgraduate or Master's degree of specialization in the area of marketing.

If you are wondering what to study to become a marketing manager, but enjoying a more technical and shorter training, one of the best options for you is to take a vocational training course in the field of commerce and/or marketing.

Lead What is a lead?

What is a lead? In Inbound Marketing, a lead refers to those users who have left us their contact information. These users fill out one of our landing pages to obtain content, and in turn, their personal data become part of our database and become a lead for our company.

To generate leads in online marketing, the most common situation is that a user visits our page and leaves us his data in a form in exchange for downloading a valuable content for him (for example, an ebook) or to obtain some other advantage. These contacts become part of our database and are considered potential customers for our products or services, so we will undertake a series of promotional actions aimed at achieving the final conversion.

The concept of lead or potential customer is of great importance in digital marketing and is related to other important concepts, several of which are commonly used in Inbound Marketing.

What is lead marketing

Some marketing managers work for agencies that provide a marketing service to a wide range of clients, in which case they are often referred to as account executives or account managers. They may have to travel within a local area to visit clients and may also be involved in trying to win new accounts.

Listed below are some of the qualifications that enable them to pursue this profession. It should be noted that, depending on the area of specialization, you may need to supplement your training with additional training.