Product oriented and market oriented

Marketing is fundamentally about advertising

What can we do for your organization? We help our clients protect and secure business processes and confidential data throughout their lifecycle. We guarantee the evidentiary, legal and operational value of your electronic processes.

GDG CRYPT's product range is focused on offering corporate security services oriented especially to ERP systems. SAP certification guarantees native integration with any type of SAP module.

GDG Crypt's security and data privacy products are oriented to the appliance philosophy, that is, the product has its own mission critical application server, which has immersed a high performance cryptographic storage device (HSM), with recent certifications and oriented to achieve full compatibility for both enterprise platforms and custom solutions or platforms based on open source.

Our team, composed entirely of IT security and R&D professionals, is aware of the challenge of entering a market with a strong certified security component. For this reason, as part of its go-to-market strategy, it defines its product line, focusing on the corporate data protection market, orienting these services to on-demand architectures on specialized cryptographic hardware.

Free Marketing Ppt

Any self-respecting digital company must therefore have a good team of Product Managers who are capable of coordinating the different departments and who also have sufficient communication skills to talk about the product both internally and externally.

Global Knowledge Leader Intelligence at Multiplica. Specialist in Digital Analytics and Personalization of Digital Experiences. Ex-Director of Metriplica America, Award of Achievement in Digital Analytics (UBC), Commercial Engineer (University of California, USA).

I am part of the digital transformation team at Editorial RBA, building teams with the implementation of new workflows and the creation of new digital products. My day-to-day work focuses on continuous improvement.

Global Knowledge Leader Intelligence at Multiplica. Specialist in Digital Analytics and Personalization of Digital Experiences. Former Director of Metriplica America, Award of Achievement in Digital Analytics (UBC), Commercial Engineer (Universidad de Chile).

Marketing plan ppt

When the marketing director of a company or the manager of a commercial establishment plans their management, in addition to thinking about how to achieve their objectives, they are also constantly considering which people or organizations buy their products, where they buy them, what level of satisfaction they obtain when consuming these products and what their impression is of the price they pay for them. They are therefore taking into account a whole set of aspects related to buyers, knowledge of which will enable them to formulate business strategies. In this way, the actions to be taken will consider exactly which consumers are targeted and on the basis of which factors they make their purchasing decisions.

The application of the marketing concept leads companies to focus their efforts on satisfying the needs and desires of consumers, which is why they must know what products consumers want, and why, how, when and where they buy them.

Marketing fundamentals ppt

Like any new product that wants to enter the market, it is necessary to study some aspects before deciding whether to launch it or not. Based on the book "Competitive Strategy" by Michael E. Porter, different categories will be analyzed: substitute products, suppliers, customers and potential competitors.

Supplier: is the one that actually provides the means to develop the product. They are those with whom it is necessary to negotiate. Different categories can be distinguished, for example, material suppliers (such as the Arduino company), electronic components stores, engineers, programmers,... Smart-phones will also be needed for our product, therefore, some customers become suppliers.

Customers: they also take part in the negotiation. The main customers on which the product is oriented are: the architect and the home manager. The former, if he is looking for a new security system for the house, and the latter if he wants to update the current security system he has in place.