The challenge in Avantio. (My current job)
Avantio is a company with a very strong international projection in the last 4 years (the software is present in more than 36 countries). My biggest challenge has been to create the visual guidelines for the brand to inspire the same values globally, but also adapt it to different markets and cultures.
My role is to develop the brand strategy and lead its implementation. In addition to creating the visual universe and positioning the Avantio brand at the forefront of vacation rental management industry.
Inspire. The first result has been in an internal level. Thanks to the new visual universe, we managed to get a team of more than 100 people that identify with the Avantio brand. Secondly, to make the Avantio brand consistent, with special emphasis on the relationship between technology and innovation through the company’s team.
The Avantio brand now projects values. A technological and service company, it is now a company that helps its customers to grow with technology, innovation and strong human connection.
Increase Organic Traffic (avantio.com)