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Head of sales and marketing

  1. Software: protagonist of Industry 4.0. Xavier Vidal de
    1. Store Manager: Keys to Winning
    2. Craig Vega, Director of Sales and Marketing at Navicom
    3. Adolfo Ramirez, Super-Ego Sales Manager

Software: protagonist of Industry 4.0. Xavier Vidal de

Academic background: Graduated from the State University of Campinas in Brazil in Electrical Engineering, he has a master's degree in Digital Signal Processing (DSP) from the University of Neuchatel in Switzerland.

Work experience: from 1995 to 1996 he was Deputy Director of Region 2 (Sonora and Sinaloa), from 1996 to 1999 he was Director of R1 (Baja California and Baja California Sur), from 1999 to 2004 he was Director of R4 (Coahuila, Nuevo Leon and Tamaulipas), from 2004 to 2008 he was General Director of América Móvil's operations in Guatemala and El Salvador, from 2008 to 2012 he was again Director of R4. He is currently Director of Operations for Region 1 (Baja California and Baja California Sur).

Education: Industrial Electronics Engineer from the Instituto Tecnológico de Chihuahua and has a Master's Degree in Administration with a focus on Human Resources from the Universidad Autónoma de Chihuahua.

Store Manager: Keys to Winning

When we talk about CEO, CFO, CIO, COO and other acronyms, we are referring to the top positions in a company that are part of the C-Level or C-Suite. Although Spanish speakers have different names for these positions, the acronyms from English are currently used. In this article we will define what they mean, what type of positions they are and what their function is.

COO (Chief Operating Officer). Chief Operating Officer, oversees how the company's product creation and distribution system is working to make sure all systems are working well. Often working as COO serves as training for the CEO position: it's a natural step, since the COO already understands the company's mission and goals and is the CEO's right-hand man.

CMO (Chief Marketing Officer). The CMO is responsible for marketing activities, including sales management, product development, advertising, market research and customer service. His main concern is to maintain a stable relationship with end customers and to communicate with all other departments so that they are involved in marketing activities.

Craig Vega, Director of Sales and Marketing at Navicom

This is not to say that the presence of multichannel customer service is not important (and we will talk about this later), but it demonstrates the importance of call centers to customer service and retention.

Therefore, in this article we will discuss this important customer service resource, as well as the elements you should consider when implementing your own call center channel. By the time you finish the article you will know exactly how to manage one that supports a successful business and your own customers.

A call center is an in-person or virtual office of representatives who receive a high volume of calls from consumers and potential customers, and manage the dialing of outbound calls to contact them. Customer service call centers provide information and support about a company's products and services.

If you've tried to reach a company that doesn't have a means of telephone contact, you've probably experienced frustration. You're not alone; 86% of consumers would actually rather talk to a real person than chat with a bot. While these tools can help you channel requests and provide 24/7 support, the truth is that there are still many people who don't want to engage in a conversation via social media, chat windows or email.

Adolfo Ramirez, Super-Ego Sales Manager

Do you want to know what are the top positions in companies and what are their functions? Normally, when we talk about company ranks we usually refer to the acronyms CEO, CFO, CIO, CTO and CMO.

After all, the CFO's objective is to maximize the organization's profits, so one of his or her tasks will be to analyze whether possible investments will have a positive long-term impact on the company.

We live in a world in which new technological advances are taking place every day and in which we have to be aware of all the developments in the sector to try to achieve a competitive advantage.

At the end of the day, the COO is directly responsible for the company's results, so he or she must be able to convey to each of the employees what their role in the company is and motivate them to achieve the objectives set.

As marketing director, he is also the person who must create a budget that reflects all the organization's budget items in terms of branding, marketing, communication and promotion.

  Sales orientation in marketing
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