Sales and marketing communication
Riot Games - Marketing Digital
COMUNICACIÓN COMERCIAL Y BOCA-OÍDO ELECTRÓNICO EN SITIOS WEB CORPORATIVOS: UN ANÁLISIS DESDE LA PERSPECTIVA DEL MARKETING DE RELACIONES / MARKETING COMMUNICATIONS AND ELECTRONIC WORD-OF-MOUTH ON CORPORATIVE WEBSITES: UN ANÁLISIS DESDE LA PERSPECTIVA DEL MARKETING DE RELACIONES
Palabras clave: Boca-oído electrónico; Comunicación comercial; Confianza; Compromiso afectivo; Internet; Electronic word-of-mouth; Marketing communication; Trust; Affective commitment; Internet (search for similar items in EconPapers)
What is commercial communication?
Commercial communication relies on the sales force to get consumers to purchase a product; however, it does not use marketing tools such as press, radio, internet, television; this communication uses direct, oral and simultaneous contact with consumers.
What are the levels of commercial communication?
For a long time, the tools of this communication have been classified into four groups: advertising, public relations, sales promotion and personal selling.
Sandra Morera - Commercial Director, Marketing and
This article is a study of "business communication" as a multi-layered economic phenomenon of the corporate society of the globalized world. In academic education systems and in business in various definitions of the term "business communication" exists, which apply in all areas of academic education and in the business world. After comparing the definitions of "business communication", we demonstrate the various layers of business communication in the contemporary business world. They are based on a model of the corporate world. For these cases we use examples of companies that implement "business communication" in their corporate structure.
Curso de Comunicaciones Integradas de Marketing
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Hackley, C. (2003): "From consumer insight to advertising strategy: the account planner's integrative role in creative advertising development", Marketing Intelligence and Planning, 21, 7, pp. 446-452. http://www.apg.org.uk/publications/ medianeutralarticles.cfm (Fecha de consulta 19/12/08).
Morgan, R. (2002): "Media-neutral planning -what is it?", Informe, Campaña, 8 de noviembre. Disponible en: http://www.apg.org.uk/publications/medianeutralarticles/mnp2_morganrebecca (Fecha de consulta 11/08/08).
RABUSO: Communication and marketing of associations
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