Sales and marketing difference

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Characteristics of video marketing

Characteristics of video marketing

Companies focus on generating solutions with their products and services, we take care of connecting them with their market. We adopt the purpose of each of our clients to give a reason to every strategy we execute. Strategic vision defines us as a team and success is our passion.

Types of video marketing

In summary, ARPU allows to have a clear idea, based on the data already known by the company, which products offer a lower ROI. In short, it facilitates decision making and will help to adapt the business strategy according to each segment to increase commercial profitability.

The best use of this metric is to compare ourselves with competitors or other vertical companies. Typically ARPU is used to analyze and compare subscription-based businesses. If we know the users that a competitor has and the price of their services, we can calculate ARPU to compare our company with the closest direct rivals.

Thanks to this metric, we can analyze the users received in each conversion channel to see if any of them is standing out from the rest. In this way, we will be able to see if we are investing more in the outstanding channels and thus we will have possibilities to improve the final profit.

By offering information based on real company data, it allows us to know which are the most popular services and the price range that works best for us. With all this information, it is possible to develop a commercial strategy that enhances those business segments with the greatest potential for growth.

Content Marketing

WHAT IS DIRECT SELLINGDirect Selling is the marketing of products and services directly to the consumer outside a commercial establishment, by means of a personalized demonstration by a representative of the selling company. Direct selling companies have a large independent network of professionals who market quality products with guaranteed returns.

Gender profile83% Direct selling generates an opportunity for entrepreneurship and access to the establishment of an independent business for 262,103 professionals, 83% of whom are women compared to 17% men.

Six and a half million people, one in 70 Europeans, are engaged in this sector that promotes business equality and entrepreneurship, growing at a rate of 3% per year. Among Europeans who earn income through Direct Selling, 81% are women.

FREQUENTLY ASKED QUESTIONSWhat is Direct Selling? Splendor Comunicacion2019-12-05T13:18:46+00:00What is Direct Selling? Direct Selling is the marketing of goods and services directly to the consumer outside a commercial establishment, through a personalized demonstration by a representative of the selling company, which distinguishes it from the so-called Distance Selling in which there is no personal contact between the selling company and the buyer. Distributors are individuals who sign an independent license or distribution agreement and set up their business on their own.

Video marketing examples of companies

I totally agree Eduardo Laseca. Many times I have to "fight" with companies to make them see the importance of Discovery. Most of them tell me: "we already know what happens to the client because we know our buyer persona perfectly. We ask them a couple of questions at the beginning of the demo and that's it". The Discovery phase is the great forgotten one...

Discovery is essential to understand the customer's needs and challenges, establish an emotional connection and tailor your solution presentation to be relevant and compelling. It's not something to be overlooked or rushed, as it can make all the difference in the sale.