Real time content marketing
What is content marketing?
Every information management project has a basic need: to represent different information structures (products, news, videos, character profiles, events, etc.). Within the Mindala Technologies product range, we provide tools that will help you define your own information typologies, store them, package them and make them available to your portals with a high degree of reusability.
In addition to the agility provided by the automation of this type of tasks at the beginning of the development of a project, the support mechanisms for the maintenance and edition of the contents provide significant improvements in productivity.
A good content management system should provide tools that allow incorporating content from different sources, as well as classifying them in a fast and flexible way. At Mindala Technologies we develop products that provide automatic content aggregation and automatic cataloging capabilities based on natural language processing algorithms.
What is real-time content?
What is RTC (Real Time Content)? As you can imagine, Real Time Content consists of marketing a product or service through content that is relevant to a specific event or cultural event. That is the more or less official definition.
What is content marketing and examples?
Content Marketing is a strategy focused on the creation and distribution of relevant content, such as articles, ebooks and social media posts. With Content Marketing, the company helps its target audience to solve their problems and becomes an authority on the subject.
Content marketing success stories
Try competitor brand monitoring. Track and analyze mentions from different clients, check the sentiment and reach of mentions, create custom reports in the platform.
Track brand mentions and take your customer service to social. Answer customer questions through the app, track positive and negative feedback, and build meaningful relationships by always being there for them when they need you.
Discover potential customers who are looking for companies like your brand online and convert leads into leads by being the first to answer their questions and offer solutions. Respond to every post with social mentions through the online brand monitoring app.
The reality of this tool will be greatly underestimated or misunderstood. I can already see a source of extra revenue for clients. Once you learn how to use it, the intelligence you get from it in terms of brand mentions, competitor research and identifying new trends and much more. There's a lot of good and very little bad. It's so good that I'd be surprised if people want more.
Types of content marketing
Welcome to ElementsEssential elements that your brand needsServicesBLOGWho we areWho we areWe are a Digital Marketing agency focused on solving needs, providing innovation and personalized attention.
We are in charge of managing, building and moderating communities in Social Networks, through the planning of objectives and strategies to get your business on the road to digital success.
We use tools and technological platforms to quantify, qualify, evaluate and analyze what your business needs. In this way, we can know what weaknesses and needs exist, and what improvements and optimization we can develop to achieve the main objective of your business: improve results and grow.
Content marketing for social networks
Jenkins, an academic in communication and media, refers in his work to a curious paradox: we believe that TV is obsolete, but we have not stopped using it. New and old technologies are transforming and resulting in new modes of communication.
Transmedia storytelling represents an ideal strategy to generate community and a sense of belonging to your brand. Since social networks are one of the many formats and media where this way of storytelling is used, this opens the door to the possibility of giving your customers the power of creation in interaction with your brand and with each other.
We will now tell you about some of the formats you can exploit when developing a content strategy with this multichannel narrative. You will see that digital media broaden the creative horizons of dissemination and interaction.
Applications can range from a video game to an application that makes life easier for your customers. If you offer an assistant to help them save money, in the case of banking or financial brands, or a calculator to generate invoices, this could have a great positive impact.